Which response best addresses concerns about lotion expense?

Addressing concerns about lotion expense effectively involves emphasizing the value and durability of the product. By explaining how the lotion is designed for optimal results, you provide customers with a clearer understanding of why the investment is worthwhile. High-quality lotions often contain ingredients that enhance tanning results, prolong the tan, and even provide skin benefits, such as hydration and anti-aging properties, which make them ultimately cost-effective over time. When customers recognize that a product can deliver superior performance, they may see it as a better value despite a higher upfront cost.

Discussing alternative prices might give customers the impression that they should settle for less, while upselling a more expensive product without establishing value might lead to customer resistance. Not mentioning price at all can leave customer concerns unaddressed, which is not conducive to building trust or a relationship. Therefore, articulating the benefits and longevity of the product helps in reinforcing the customer’s perception that they are making a wise investment in their tanning experience.