When clients express that they forgot their lotion, how should a consultant respond?

Suggesting that clients can buy another product immediately is a proactive approach that ensures they can still enjoy their tanning session. This option emphasizes customer service and convenience, allowing the client to proceed with their plans without major disruption. By offering to sell a product on-site, the consultant provides a solution that can enhance the client's tanning experience. This also presents an opportunity to reinforce the benefits of using a lotion, which can lead to greater customer satisfaction and loyalty.

In contrast, asking clients to come back later would be inconvenient and may discourage them from returning. Offering a sample of a different product might not effectively address their immediate need if they are already familiar with what they typically use. Informing clients that they shouldn't tan without lotion could be perceived as overly stern or negative, potentially making them feel guilty or embarrassed for forgetting, which is not conducive to a positive customer experience.