What is the role of a self-tanner's bronzer?

The role of a self-tanner's bronzer is to give immediate color to the skin. This is crucial for customers, as it helps them see a temporary result while the self-tanner develops its long-lasting color over time. The bronzer typically contains cosmetic pigments that provide instant gratification, allowing users to assess how the final tan will appear. It can also help to guide the application process by offering a visual reference for even coverage, which is particularly important for avoiding streaks and ensuring a uniform look.

While prolonging skin's moisture, acting as a sunscreen, or enhancing skin smoothness are beneficial aspects found in some tanning products, they are not the primary purpose of a bronzer in self-tanners. The focus of the bronzer is specifically geared towards delivering immediate color, giving users a sense of satisfaction and a better understanding of the final product as it develops.