What is the first response a consultant should provide when a client initially says no?

When a client initially says no, the appropriate response is to try again and explain the benefits. This approach allows the consultant to engage with the client's concerns or objections more deeply. Rather than taking the initial rejection as a final answer, the consultant can open a dialogue to better understand what may be preventing the client from making a positive decision.

By effectively communicating the benefits of the tanning services or products, the consultant can address specific client needs or misconceptions, potentially shifting their perspective. This response emphasizes the importance of consultation as a two-way communication process, where the adviser not only provides information but also listens to underlying desires or fears the client may have about tanning.

Offering a discount or changing the product without understanding the client's concerns might not address the root issue and could undermine the value of the service. Similarly, walking away can close off any opportunity to educate and support the client, ultimately leading to a lost sale and a missed chance to build a relationship.