What is one possible customer objection related to the effectiveness of tanning lotion?

A common customer objection regarding tanning lotion is the concern that it may cause burning or itching. Many individuals may have sensitive skin or prior experiences with tanning products that resulted in adverse reactions, leading them to worry about potential discomfort. This objection reflects a genuine concern for skin health and safety, as customers want to avoid products that could negatively impact their tanning experience. Addressing such concerns involves offering information about the ingredients in the lotion, educating customers on skin types, and potentially recommending alternatives that are hypoallergenic or formulated for sensitive skin, thereby fostering trust in the product's effectiveness and safety.

The other options do not typically represent a primary concern for most customers. For instance, the thickness of the lotion could be a preference issue rather than a substantial objection, and the notion that everyone uses it may relate more to peer influence than to effectiveness. Finally, the idea that tanning lotion is only for professional tanners may stem from misconceptions about the product's accessibility and suitability for casual users, but is less likely to reflect an immediate effectiveness-related objection.