What effect does a "bronzer" in tanning products have?

A bronzer in tanning products serves the primary purpose of providing an instant color to the skin. This is typically achieved through the inclusion of specific cosmetic ingredients that create a temporary tint upon application. When applied, bronzers can enhance the skin's appearance by giving it a sun-kissed glow immediately, which is especially appealing for those who want to achieve a darker tone quickly without the wait associated with traditional tanning methods.

While bronzers can improve the overall look of the skin, they do not enhance UV protection, prevent skin dryness, or extend tanning session time in the same way they provide immediate visual results. Understanding this function of bronzers helps users select the right product based on their desired outcomes in their tanning routine.