How should a consultant react if a client raises the objection that they already have everyday lotion?

When a client mentions they already have everyday lotion, it's essential to respond by highlighting the unique benefits of tanning lotions. Tanning lotions are specifically formulated to enhance the tanning process by providing the right blend of ingredients that support skin health while promoting an even and lasting tan. These products often contain added components like bronzers, moisturizers, and skin repair agents that may not be present in standard lotions, which are primarily designed for general moisturizing.

By explaining how tanning lotions differ from regular lotions, you facilitate an understanding of why investing in a product specifically designed for tanning is worthwhile and how it can lead to better results. This approach not only educates the client but also addresses their concerns by showing that you are focused on their tanning needs rather than dismissing their current skincare routine.