How can you turn around a customer's objection when selling a tanning product?

To effectively turn around a customer's objection when selling a tanning product, the most beneficial approach is to listen to their concerns, repeat them back for clarity, identify the underlying reasons for their hesitation, provide an informed answer, check back with them to confirm understanding, and then redirect the conversation towards a positive outcome. This method fosters a reassuring environment where the customer feels heard and valued.

By actively listening to the customer's objection, you demonstrate empathy and understanding, which can often alleviate apprehensions they may have. Restating their concerns ensures that they feel acknowledged and allows you to clarify any misunderstandings. Identifying the root cause of the objection gives you the ability to address specific fears or misconceptions the customer might have about the tanning product and guide them towards a solution that fits their needs.

After addressing the objection, checking back means asking follow-up questions to confirm that the information provided was satisfactory and to gauge their current stance. Finally, redirecting the conversation helps guide them towards a decision that aligns with their needs and preferences, ideally resulting in a purchase.

This method not only enhances trust and rapport with the customer but also significantly increases the likelihood of closing the sale by turning an objection into an opportunity for discussion and education about the product.