How can clients achieve a long-lasting tan?

Clients can achieve a long-lasting tan through regular moisturizing and exfoliating before and after tanning sessions. Moisturizing helps to maintain skin hydration, which is essential for a longer-lasting tan, as dry skin can lead to flaking and uneven fading. Exfoliation before tanning allows for a smooth and even application of the tanning product, helping it adhere better to the skin. Additionally, exfoliating after tanning can prevent excessive shedding of tanned skin, thus prolonging the tan's life. This combination of practices ensures that the tan develops beautifully and lasts longer, maximizing the results of the tanning process.