How can a consultant best explain the benefits of using a tanning lotion for someone who is hesitant?

Highlighting skin health benefits is an effective way to communicate the advantages of using tanning lotion, especially for someone who may be hesitant. Tanning lotions are designed to moisturize the skin and can enhance the tanning process while providing essential nutrients. They may contain ingredients that promote healthy skin, such as antioxidants, vitamins, and hydration properties that can protect against dryness, which is particularly important when using tanning beds.

By focusing on the skin health benefits, the consultant can address the customer's concerns about skin safety and maintain a positive conversation around tanning, fostering a sense of care and responsibility for their skin. This approach emphasizes that using a tanning lotion is not merely about achieving a tan but also about maintaining the overall health and appearance of their skin. This positive framing can be more persuasive than discussing comparisons to tanning beds or relying on peer pressure, which might not resonate effectively with the individual’s personal feelings or circumstances.